Demographics and Psychographics
1) How do media companies classify (groups) potential audiences for their products? (think about demographics ) ---- They classify groups in similar properties because they can earn more money. Some groups are Gender, Education, Social class , Race ,ethnicity, Job/profession, earnings, Home (city/village/countryside) . 2) What are the names of the seven different psychographic groups that Young and Rubicam use to profile audiences ? ---- The Aspirer: Wants status . ----They buy luxury brands to look successfully ----The Explorer: Wants adventure . They love trying new, unique thing's ----The Mainstream: Wants security . They buy popular, trusted, everyday brand's ----The Reformer: Wants purpose . They care about ethics, health, and sustain ability ----The Resigned: Wants survival . They hate change and stick to old habit's ----The Succeeder: Wants control . They buy premium products because they earned them. 3) What p...
