Demographics and Psychographics
1) How do media companies classify (groups) potential audiences for their products? (think about demographics)
----They classify groups in similar properties because they can earn more money. Some groups are Gender, Education, Social class ,Race ,ethnicity, Job/profession, earnings, Home (city/village/countryside).
2)What are the names of the seven different psychographic groups that Young and Rubicam use to profile audiences?
---- The Aspirer: Wants status.
----They buy luxury brands to look successfully
----The Explorer: Wants adventure. They love trying new, unique thing's
----The Mainstream: Wants security. They buy popular, trusted, everyday brand's
----The Reformer: Wants purpose. They care about ethics, health, and sustain ability
----The Resigned: Wants survival. They hate change and stick to old habit's
----The Succeeder: Wants control. They buy premium products because they earned them.
3) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups!
----Gaming
----Technology interest
----Car enthiests
4) Who are the target demographics for this Heat magazine front cover and why? (CAGE)
----People you love love shows and affairs because it is about love in relationships and and affairs.
5) Which psychographic groups would consume this Heat magazine and write a typical description of who they are and what they enjoy? (PAILS)
----Woman because they mostly enjoy that sort of stuff and like being nosy in relationships.
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